Blog Archives

Three Ways to Talk About the Internet of Things

Sometimes, our work feels like a sort of reverse archaeology. Just as archaeologists examine artifacts of the past to understand how people lived, we often encounter vague ideas that speak to the future and have to make our own interpretations

Posted in Culture, Design, Technology

Lessons from a Master: My Meeting with Massimo Vignelli

As part of Second Story’s contribution to AIGA’s 100 Years of Design, creative director David Waingarten and I flew to New York to film and interview design legends. The goal was to gather reflections and insights from industry giants in

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Posted in Content, Culture, Design

An Alternate (Augmented) Reality

We’ve been experimenting with augmented reality in our lab recently and have developed a mobile experience that overlays content depending on the observer’s perspective. Our goal was to make a simple and clean demonstration of how digital information can augment

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Posted in Culture, Technology

Our First FMX Experience

As busy creative professionals, it can be easy to lose sight of the impact that we have on audiences. We often find ourselves caught up in the day-to-day demands of projects and schedules and fall out of touch with the

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Posted in Technology

Life as a Google Glass Explorer

Second Story has recently gotten its hands on a Google Glass. In order to improve our knowledge about heads-up displays, we decided to let whoever was interested use Glass for a day. We all expected the full “gadget” potential of Glass: map

Posted in Culture, Technology

Passing by the Wave

One of the keys to a successful interactive experience is providing a little something for everyone. Typically, members of the audience for an interactive installation will vary in their desire to invest time and attention. An individual may have a keen interest in

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Posted in Design, Technology

Mobile Case Study

Second Story is deepening its physical design and environments practice by offering industrial design services to our clientele. We aim to be innovative, designing physical solutions to elevate digital interactive experiences, but our work sometimes requires practical, engineered solutions to

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Posted in Culture, Design

Finding The Heart of “100 Years of Design”

Last May, we had the opportunity to partner with AIGA, a longtime collaborator and dream client, on a new microsite to commemorate their centennial and celebrate the last 100 years of American design. Our first reaction was excitement: as designers

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Posted in Content, Culture, Design

You Can’t Go Wrong With 8,294,400 Interactive Pixels

As Ultra High Definition (UHD) displays become more readily available, we will begin to see the technology adopted in many ways. We are most interested in the new standard because it will have a direct impact on the way we

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Posted in Technology

Mobile Depth-Sensing

From the Protecting the Secret interactive at the Vault of the Secret Formula exhibit to the Connections Wall at the Emerging Issues Commons, Second Story regularly uses Kinect and other similar technologies to create dynamic content based on sensing where

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Posted in Technology