Blog Archives

Lessons from a Master: My Meeting with Massimo Vignelli

As part of Second Story’s contribution to AIGA’s 100 Years of Design, creative director David Waingarten and I flew to New York to film and interview design legends. The goal was to gather reflections and insights from industry giants in

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Finding The Heart of “100 Years of Design”

Last May, we had the opportunity to partner with AIGA, a longtime collaborator and dream client, on a new microsite to commemorate their centennial and celebrate the last 100 years of American design. Our first reaction was excitement: as designers

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100 Years of Design

In 1914, a small group of designers inaugurated what became the American Institute of Graphic Arts. One hundred years later, Second Story has collaborated with AIGA to create a centennial microsite that celebrates the profound impact design has had on

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To Dot or Not to Dot

A preview of our “100 Years of Design” website in honor of the AIGA’s centennial has recently gone live. The full experience, which will feature additional artifacts, interviews with legendary artists, and more, will be unveiled in January 2014, but the preview includes

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