Universal Principles

Recently, while watching Gary Hustwit’s Objectified, I was reintroduced to the master industrial designer Dieter Rams’Ten Commandments” of design.

Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design in long-lasting
Good design is thorough, down to the last detail
Good design is environmentally friendly
Good design is as little design as possible

Although it is apparent that Mr. Rams was speaking to the specific practice of industrial design, I began to contemplate the universality of his ten principles and wonder how they might apply to experience design. I don’t have any set answers as of yet but I am confident it is a worthy effort to address each one. I don’t think the goal is to divine the Ten Commandments of experience design but it will make for great exercise. What I look forward to most is the conversation generation amongst the team members on this topic.

PS As a side note I came across a slidedeck by Nick Fink & Raina Van Cleave describing the Ten Commandments of User Experience Design.

The User is Always Right
Understand the User
Avoid Solutioneering
Form Follows Function
Content is King
Innovate, do not Imitate
Access is for Everyone
Plan before you Design
Understand the Goal
Learn from Failure

—J. Aaron Walser, Design Director

Photos from http://www.vitsoe.com/en/us

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