The Vault of the Secret Formula

Earlier today, December 8th, 2011, the Chairman of the Board of Coca-Cola unveiled the opening of The Vault of the Secret Formula at the World of Coca-Cola in Atlanta, GA. Mythology and intrigue fill the experience as visitors take a journey through the history of one of the world’s most famous trade secrets—the secret formula of Coca-Cola. Our team has been on the ground this past week, polishing the chrome on a suite of thirteen media experiences. Here is a peek inside the opening of The Vault of the Secret Formula exhibit—we’ll have more details on the project soon. A big thank you to our clients at World of Coca-Cola, to the amazing team here at Second Story that made this happen, and to all the project partners: Donna Lawrence Productions, Gallagher & Associates, Electrosonic, Romeantics, Available Light, Lexington, and New South.

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Second Story creates enchanting, informative, and entertaining media experiences with innovative technologies that empower connections to ideas.

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