What Does XOXO Mean to You?

Friendly robot seeks inquisitive participants for mobile experience. Glowing eyes, seven legs, very responsive and, some say, irresistible.

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Second Story and XOXO collaborated to create a mobile experience and installation in the spirit of this game-changing event, allowing participants to define the conference for themselves. Combining the tactile and the collaborative, this robot guides participants through a word-association game and delivers a super cool tactile takeaway at the end. Onsite, point your mobile browser to XOXO.IN to robotify your XOXO.

The XOXO “marketplace” on the first floor of the YU building, where our mobile experience is located, is totally open to the public—they have loads of fun, creative booths displaying the spirit of disruptive creativity. Drop by and say hello to our friendly robot!

XOXO is happening September 14th –16th at YU Contemporary.


Second Story creates enchanting, informative, and entertaining media experiences with innovative technologies that empower connections to ideas.

Posted in Design