Blog Archives

Weird Reality

For the past few months, we’ve been working away on a number of lab experiments that consider how virtual reality can be used in a museum context. We’ve been curious about how it can be social—simultaneously engaging small groups of

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Stepping into the Future of Collaborative Workspaces

While architectural forms are frequently fixed in space, new technology allows us to push and pull at the seams of our physical surroundings, shaping our conscious interactions and unconscious perceptions. Successful responsive environments meet the needs of their inhabitants through

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Being There

Imagine a place where buffalo, bighorn sheep and pronghorn antelope roam freely, sometimes just a few feet from your wide eyes. Where in the course of a single day, you can hike through towering granite spires, dive off sun-baked rocks

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Let’s Play!

Meaningful audience engagement is an experience designer’s ultimate goal. However, we are often designing for a very broad demographic, or—due to the novelty of many of our experiences—a demographic that we know very little about. So how do we design

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Here to There: What Happens When the Story Finds You?

At this year’s Tribeca Film Festival’s Interactive Playground—a gathering of panels, talks, and experiences—Second Story debuted Here to There, an experiment using wearable technology as a new medium for immersive storytelling. We were excited about creating an environment where we

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Meet Second Story Atlanta

In 1994, Second Story was one person working out of an apartment in Berkeley. The flagship project and calling card was being delivered to prospective clients on a 3.5’’ floppy disk. Today, we’re nearly seventy people across three studios and we’ve delivered more

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“Digital Revolution” in London

With its post-apocalyptic looks and lost bits of nature, London’s Barbican Estate deserves a blog post all its own, but I wanted to share my experience with “Digital Revolution,” a unique exhibition hosted in its depths at the Barbican Centre.

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Lessons from a Master: My Meeting with Massimo Vignelli

As part of Second Story’s contribution to AIGA’s 100 Years of Design, creative director David Waingarten and I flew to New York to film and interview design legends. The goal was to gather reflections and insights from industry giants in

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Finding The Heart of “100 Years of Design”

Last May, we had the opportunity to partner with AIGA, a longtime collaborator and dream client, on a new microsite to commemorate their centennial and celebrate the last 100 years of American design. Our first reaction was excitement: as designers

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100 Years of Design

In 1914, a small group of designers inaugurated what became the American Institute of Graphic Arts. One hundred years later, Second Story has collaborated with AIGA to create a centennial microsite that celebrates the profound impact design has had on

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