Blog Archives

Being There

Imagine a place where buffalo, bighorn sheep and pronghorn antelope roam freely, sometimes just a few feet from your wide eyes. Where in the course of a single day, you can hike through towering granite spires, dive off sun-baked rocks

Posted in Content, Culture, Design

Let’s Play!

Meaningful audience engagement is an experience designer’s ultimate goal. However, we are often designing for a very broad demographic, or—due to the novelty of many of our experiences—a demographic that we know very little about. So how do we design

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Here to There: What Happens When the Story Finds You?

At this year’s Tribeca Film Festival’s Interactive Playground—a gathering of panels, talks, and experiences—Second Story debuted Here to There, an experiment using wearable technology as a new medium for immersive storytelling. We were excited about creating an environment where we

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A Giffy NYC Welcome to Adi & Erin

While shooting in the lab for a projection mapping prototype featuring full-body images, the New York team spawned an unintended gif to celebrate Adi & Erin joining the gang. – Justin Berg, Experience Design Lead

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People As Performers: Setting The Stage For Interaction

Last year, SEGD invited us to create an art installation at the Lovejoy Fountain for a one-night event during Design Week Portland. As we delved into the project, we learned that, almost 50 years ago, Lawrence Halprin designed the Lovejoy

Posted in Culture, Design, Technology

24 Frames of Craft-mas

This holiday season marks the 50th anniversary of the Rankin-Bass stop-motion classic: Rudolph the Red-Nosed Reindeer. This film has delighted audiences both young and old since 1964—and been a major influence on filmmakers like Tim Burton, Henry Selick and Wes

Posted in Culture, Design

Recital: A solitary light and sound experience for Halloween 2014

For the past four years, the ScoutMob-Goat Farm Halloween Party has been the sold out main event for Halloween night in Atlanta. Billed as a night of avant-garde immersive artistic performances and installations set among the ruins of a nineteenth

Posted in Culture, Design, Technology

Meet Second Story Atlanta

In 1994, Second Story was one person working out of an apartment in Berkeley. The flagship project and calling card was being delivered to prospective clients on a 3.5’’ floppy disk. Today, we’re nearly seventy people across three studios and we’ve delivered more

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Design Week Portland: Reimagining Lovejoy Fountain

This past Tuesday, Second Story, along with six other design studios and artists, had the privilege of participating in an exhibition called Revolution in the Landscape: Re-experience Halprin’s Fountains. Hosted by SEGD as part of Design Week Portland, the event

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Posted in Culture, Design

A Lesson From Maker Faire

This month, we had the pleasure of exhibiting at Portland’s annual Mini Maker Faire held at OMSI. We described our project, Construct-A-Comic, as a digitally enhanced, do-it-yourself comic strip kit. At our booth, visitors could use a few different storytelling

Posted in Culture, Design, Technology, Uncategorized