Blog Archives

Finding The Heart of “100 Years of Design”

Last May, we had the opportunity to partner with AIGA, a longtime collaborator and dream client, on a new microsite to commemorate their centennial and celebrate the last 100 years of American design. Our first reaction was excitement: as designers

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Posted in Content, Culture, Design

100 Years of Design

In 1914, a small group of designers inaugurated what became the American Institute of Graphic Arts. One hundred years later, Second Story has collaborated with AIGA to create a centennial microsite that celebrates the profound impact design has had on

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Posted in Content, Culture, Design

Storytelling Workshop: Using Fiction and Humor To Confront Emerging Challenges

Last month I had the pleasure of teaching a storytelling workshop to a group of students enrolled in the Collaborative Design MFA program at the Pacific Northwest College of Art (PNCA). The students in this program are focused on cultivating

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Posted in Content

Historical Voices from North Carolina

Visitors to the Emerging Issues Commons may be drawn in by large-scale displays visualizing data, interactive tables enabling them to add their own suggestions for how to improve North Carolina’s future, or the voice of Governor Hunt greeting them from the

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Posted in Content, Culture

Animated Graphics in the Mainstream

The importance of data and its display have been in the media of late. I’m thinking about the recent NY Times review of the Tesla S and CEO Elon Musk’s response to the negative press, complete with his own logs

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Posted in Content, Culture, Design

The Uncanny Valley of Authenticity

One of our internal teams was recently iterating on a late stage conceptual design for a museum project that focused on historical changes during a specific time period and ultimately ended up with an interesting group collaborative experience. (G…

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Posted in Design

Making Soap

Here at Second Story, we pride ourselves on pushing the edges of existing technologies. But we also know how to create things using old-school methods. Back in our Media Lab – a place where multi-touch tables and depth sensing reactive displays re…

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Posted in Content

A New Kind of Experience… er, Application

I’ve been developing technology based experiences in museums for the better part of two decades and I love seeing the evolution of experiences not only from the museum-perspective but as part of a change in our audiences. Visitors have become more…

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Posted in Design, Technology

Notes on Content (and Design)

If you were starting a new magazine, where would you start? You’d probably have a big thematic idea about what your magazine was about and would be thinking about structure. And you would almost certainly be in contact with writers and photographe…

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Posted in Content, Design

Spending Time with

Back in May, a production team from paid a visit to Second Story and spent about a week quizzing us on process and creativity. The week of interviews resulted in a mini documentary chronicling life at the studio. The video becomes the ne…

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Posted in Culture