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Designing Dramaturgy

In December of 2011, I traveled to Atlanta to help install 12 interactives for the new Vault of the Secret Formula at the World of Coca-Cola. I was deeply involved in this project for about eight months, and watched it grow from feverish conceptua…

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Posted in Content, Design

The Vault of the Secret Formula

Earlier today, December 8th, 2011, the Chairman of the Board of Coca-Cola unveiled the opening of The Vault of the Secret Formula at the World of Coca-Cola in Atlanta, GA. Mythology and intrigue fill the experience as visitors take a journey throu…

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Posted in Content